After getting hooked on the calm focus of matcha back in 2017 (and frustrated by how hit‑and‑miss the quality was), she went all in: travelling to Japan to meet farmers, source organic matcha and learn exactly how it’s grown and produced.
What started as an idea for a small cart is now a permanent matcha bar in Paris Court Townhouse Centre, serving high‑quality matcha lattes with no artificial sweeteners and a big focus on health and flavour. Her customers? Everyone from coffee‑switchers to curious first‑timers.
If you’ve ever wondered what it takes to turn a personal obsession into a real business, you’ll love this conversation.
🎧 Listen to my chat with Elaine Fitzsimons to hear:
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How she found her matcha supplier in Japan
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Why she chose a niche instead of “another café”
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What she’s learned about building a loyal community in Dublin
Would you swap your coffee for matcha?