Exhibiting Information
Why Exhibit?
Brand Visibility and Awareness
Participating as an exhibitor at The Irish Food Trade Connect Forum 2025 significantly boosts your Irish product’s visibility to the ideal target audience within the Irish food and drinks industries. Exhibiting offers a prime platform to showcase your products, services, and innovations directly to potential customers and partners, enhancing brand recognition and strengthening your market presence.
Networking Opportunities
The Irish food and drinks industry is a passionate and supportive community. The Irish Trade Connect Forum is proud to be a part of that community, originally established to further strengthen the industry through meaningful connections and networking opportunities. The forum is a dedicated day for all food and drink industry professionals to gather, from buyers to suppliers and distributors. Exhibiting at the forum allows you to build relationships, forge partnerships, and expand your professional network.
Present your Products Face to Face
No other form of marketing offers the same immersive experience as exhibiting. Your stand is essentially your shop floor, giving you the full attention of visitors. This is your opportunity to make a strong impression on a wide range of potential clients, showcasing your brand’s personality and values. Share your story with pride, and highlight the unique qualities that make your product stand out.
Media Exposure
The Irish food and drinks community is fortunate to receive strong support from the country’s food and drink media. Our trade show will attract media attention again in 2025, providing you with the opportunity to connect with journalists and bloggers. This can lead to valuable press coverage and increased brand exposure.
International Expansion
The Irish Food Forum is an excellent venue for those looking to enter new markets and connect with potential international buyers, distributors, and partners. It provides valuable opportunities to facilitate global business expansion and broaden your international reach.
Customer Engagement and Feedback.
Market research is crucial for the survival and success of the Irish food and drinks industries. With constantly evolving market trends and external factors beyond our control, staying informed through research is essential. The dynamic nature of consumer preferences and industry developments makes prioritizing market research even more important. Engaging with attendees at the Irish Food Forum provides a valuable opportunity to gather direct feedback on your products and services. This real-time input can guide improvements and help you better meet customer needs.
Competitive Advantage
Exhibiting at a trade show provides a valuable strategic edge over competitors by offering a unique platform to showcase your brand. This direct, face-to-face interaction enables you to clearly differentiate your offerings from those of others in the market.
In addition to presenting your own products, the trade show setting allows you to observe your competitors closely. You can explore their stands to understand their presentation styles, marketing techniques, and visitor engagement strategies. By analysing what your competitors are doing well, you can gain insights and learn from their approaches to enhance your own trade show strategy and overall market positioning. This competitive intelligence helps you refine your tactics and potentially discover new ways to stand out and attract attention.
For all exhibiting inquiries and to secure your exhibition space at The Irish Food Trade Connect Forum, please contact Margaret Dineen directly at margaret@blueskyfoodconsulting.com.