This week , I chat with Samantha Forrest’s who’s journey from a career in STEM to founding Fussy Food Plates is a testament to the power of personal experience and innovation. Confronted with her own children’s mealtime challenges, Samantha combined her expertise in science and nutrition to create playful, research-driven plates designed to make eating enjoyable for kids and stress-free for parents. Through strategic use of social media and a genuine, empathetic understanding of individual food preferences, she has rapidly built a brand that resonates with families. With plans for international expansion and new product lines, Samantha is redefining how parents approach fussy eating—proving that a blend of creativity, empathy, and entrepreneurship can turn everyday frustrations into opportunities for growth and connection.