This week I chat with Gordon Lucey, founder of 9 White Deer Brewery, who shares his transition from marine engineering to creating a thriving brewery in Cork. He highlights the importance of strategic partnerships, understanding customer preferences, and financial management in driving innovation and sustaining profitability . Sustainability and community engagement remain central to the brewery’s success, with the brand grounded in local heritage.
A must watch / listen for any entrepreneur who wants to understand smart business practices .